Later Life Solution

The Backstory

Later Life Solution is an Equity Release Business for people that are in the later stages of their life. As part of the Chelmsford Mortgage Solution Limited Company that was established in 2002 in Chelmsford, Essex they have access to a wide section of quality contacts and a great track history. This website was a new development, the Client had developed we worked with the Client to produce a clean, responsive website that fitted their needs. This was completed over a short timescale and was released through our Hosting Platform and the WordPress CMS.

Our Approach

As part of the development of the website, we also completed branding which encompasses what the business is about; encompassing a warm, friendly feel was key here. The website features bright and bold headers, and crisp text to ensure maximum readability. It also scales to mobile devices to cater for a wider audience, looking great on all devices. With the further addition of the business’s reviews integrated right on to the website, it gives customers the reassurance they need when making such a large decision. Our Design Development and Branding combined with our Hosting services mean that the team at Later Life Solution can login and edit their website at any point, giving them the flexibility over their brand, and website at any point.

The Impact

Due to this being a new business venture, we needed to ensure the website had the ability to thrive online. With the help of the business being on Google Reviews we were able to boost rankings from there being nothing to ranking in the top three searches for ‘Later Life Solutions Chelmsford’. With continuing improvements, we have observed a further 40% increase in users in the last three months. This increase will over time have a direct impact on sales, due to the additional exposure of the brand to potential customers. Due to our product and on-going aftercare, we have had great feedback from the Client who is exceptionally happy with our product.